The creative and its context
This example reviews a SOL orange sparkling drink poster intended for a bus-shelter placement. Its headline, product image, brand and call to action need to communicate together during a brief encounter.
Viewing distance and limited attention are part of that context. Information that looks clear on a presentation screen may be harder to notice in the street.
The overall assessment
The sample report gives this creative an Effectiveness Score of 76 out of 100.
That score summarizes the assessment under the selected conditions. It is not a percentage likelihood of campaign success or a forecast of sales.
Brand and attention are among the stronger areas in this example. Persuasion and hierarchy offer clearer opportunities for refinement.
The eleven-domain view
The report examines attention, hierarchy, readability, cognitive load, message, emotion, brand, color, composition, persuasion and context fit.
Together, these findings help explain the overall score. A creative can attract attention while leaving the next step unclear, or communicate a useful benefit while making the supporting detail difficult to read.
From findings to action
Clarify the next step. Make the call to action more specific about what the viewer should do.
Improve supporting-text readability. Give the product descriptor enough prominence to communicate at the intended viewing distance.
These recommendations give the team changes to consider and test. They do not establish that a revision will improve campaign results.
Refine, compare and learn
Upload a revised version and assess it under the same objective and placement settings. Compare the findings to see whether the intended weaknesses have been addressed.
When the campaign runs, record its outcomes alongside the creative and campaign context. This helps your team distinguish changes in the assessment from changes observed in market.