Your brand & industry
Your identity, category and distinctive cues, considered together.
CREATIVE INTELLIGENCE. HUMAN SCIENCE.
Your creative
is beautiful.
But is it effective?
Optiks.ai is an AI creative analysis tool for marketing teams. Review your ads, packaging and campaigns across eleven domains, with an Effectiveness Score, a Creative Fingerprint and prioritized recommendations informed by behavioral science.
See what could be clearer, what deserves attention and what to refine before your creative goes live.
3 free analyses. No credit card.
A MOMENT OF ATTENTION
You have
three seconds.
Make them count.
In a passing glance, is your message clear and is the next step obvious?
3 free analyses. No credit card.
HEADLINE01 / 05
Bring the benefit into the headline.Test “Bright orange. Crisp refreshment.” so the promise is clear in a glance.
Human science → practical changeOUTDOOR / A MOMENT OF ATTENTION
Illustrative scene
CREATIVE INTELLIGENCE. HUMAN SCIENCE.
Your creative
is beautiful.
But is it effective?
Optiks.ai is an AI creative analysis tool for marketing teams. Review your ads, packaging and campaigns across eleven domains, with an Effectiveness Score, a Creative Fingerprint and prioritized recommendations informed by behavioral science.
See what could be clearer, what deserves attention and what to refine before your creative goes live.
3 free analyses. No credit card.
AT THE POINT OF CHOICE
Every choice.
Make it easier.
From the menu board to the counter, make the meal, the value and the next step clear.
3 free analyses. No credit card.
An order in the making
Illustrative review · fictional restaurant
CREATIVE INTELLIGENCE. HUMAN SCIENCE.
Your creative
is beautiful.
But is it effective?
Optiks.ai is an AI creative analysis tool for marketing teams. Review your ads, packaging and campaigns across eleven domains, with an Effectiveness Score, a Creative Fingerprint and prioritized recommendations informed by behavioral science.
See what could be clearer, what deserves attention and what to refine before your creative goes live.
3 free analyses. No credit card.
RETAIL / A MOMENT OF DISCOVERY
A closer look.
A stronger connection.
From the first impression to the first spritz, help shoppers discover what makes your product theirs.
3 free analyses. No credit card.
A moment of discovery
Illustrative review · fictional fragrance
Built for creative in the real world.
CampaignsPackagingOutdoorRetailDigital
The Effectiveness ScoreView your creative
View your creative
through the lens of human behavioral science.
Optiks.ai combines focused AI analysis with principles from neuromarketing, human behavioral science and visual perception to review how your creative communicates. It helps your team move beyond personal preferences with a structured assessment of how the work supports your defined objectives, audience, brand and placement. You receive an overall Effectiveness Score, a detailed assessment across 11 domains and research-informed recommendations, organized into clear, prioritized action steps for your team.
Eleven ways to understand the work +
Hover or tap a domain to explore the science behind it.
Selective attention
Attention: the science behind the behavior
People cannot attend to everything at once. Visual contrast and distinctive features compete for attention, while a viewer’s goals also guide what they notice.
In your creative Look at whether the product, brand and key message stand out against competing elements.
Read the attention in advertising articleExplore the research ↗Visual priority
Hierarchy: the science behind the behavior
Size, contrast and placement create a perceived order of importance. A clear hierarchy can help viewers find the main idea before exploring supporting detail.
In your creative Check that the benefit leads, supporting information follows and the next step is easy to find.
Read the visual hierarchy in advertising articleExplore the research ↗Visual recognition
Readability: the science behind the behavior
Reading depends on identifying letter shapes and separating text from its background. Small type, weak contrast and crowded spacing can make that harder, especially at a distance.
In your creative Assess text size, contrast and spacing for the intended viewing conditions.
Read the readability in advertising articleExplore the research ↗Limited working memory
Cognitive load: the science behind the behavior
Working memory has limited capacity. Competing messages and unnecessary detail can increase the effort needed to understand an ad. Grouping related information can make it easier to process.
In your creative Look for opportunities to simplify the message and reduce visual competition.
Read the cognitive load in advertising articleExplore the research ↗Comprehension and processing fluency
Message: the science behind the behavior
Viewers need to connect words and imagery to a coherent idea. Familiar language and a clear relationship between the headline, image and offer can make that interpretation easier.
In your creative Check whether a viewer can identify the proposition without needing an explanation.
Read the message processing in advertising articleExplore the research ↗Emotion and attention
Emotion: the science behind the behavior
Emotion can influence attention and memory, but the effect depends on the viewer and the situation. An emotional cue needs to support the message, rather than simply attract notice.
In your creative Consider whether the mood, imagery and language fit the audience and intended response.
Read the emotion in advertising articleExplore the research ↗Recognition and learned associations
Brand: the science behind the behavior
Repeated encounters can build associations between a brand and its distinctive visual cues. Consistent use of those cues can help people connect an execution to the right brand.
In your creative Examine the visibility and consistency of the wordmark, colors and distinctive brand assets.
Read the brand cues and memory articleExplore the research ↗Contrast and context
Color: the science behind the behavior
Color helps distinguish elements and can carry learned associations. Its meaning depends on context, culture and surrounding colors; there is no universal palette that guarantees a particular response.
In your creative Review contrast, legibility and the palette’s fit with the brand and placement.
Read the color in advertising articleExplore the research ↗Perceptual grouping
Composition: the science behind the behavior
People tend to organize visual elements into groups using cues such as proximity and similarity. Alignment and spacing can help related information feel connected and separate competing ideas.
In your creative Check whether the layout makes the relationship between product, message and action clear.
Read the composition in advertising articleExplore the research ↗Motivation and decision making
Persuasion: the science behind the behavior
Understanding an offer is only part of deciding to act. Personal relevance, credible support and the effort required for the next step can all influence the decision.
In your creative Consider whether the benefit is relevant, the claim is supported and the requested action is clear.
Read the persuasion in advertising articleExplore the research ↗Goal-directed perception
Context fit: the science behind the behavior
Attention depends on the task and surroundings as well as the creative. A passing glance at a poster offers different opportunities from an intentional look at a product page.
In your creative Assess the message and visual detail against placement, viewing distance and likely exposure time.
Read the context fit in advertising articleExplore the research ↗ Inside Optiks.ai / Creative review Scroll to explore the full report ↓
Compared with beverage bus-shelter creative, brand and attention lead this assessment. CTA clarity and readability offer the clearest opportunities to improve.
Next step: refine, then compare. Strengthen the action cue and supporting text. Reassess the revision under the same placement and objective settings.
Illustrative comparison · record campaign outcomes in In-Market ResultsIndustry benchmark comparisonCategory average and top-quartile reference for beverage bus-shelter creative.Illustrative benchmark example
Beverages · Bus shelter
What you getA clearer view.
A clearer view.
A practical next step.
Your report brings the assessment together: an overall Effectiveness Score, a Creative Fingerprint across eleven domains and prioritized recommendations tailored to your objectives, audience, brand and placement.
See what is working, understand what needs attention and give your team clear action steps for the next revision. Compare versions under the same conditions, then add in-market results to connect the review with what happens in the real world.
Understand the work. Improve it. Compare revisions. Learn from results.
Full SOL sample report. Benchmark comparisons are illustrative; they are not measured category results or a sales forecast.
Creative domain fingerprintingEvery strength.
Every strength.
Every blind spot.
Two pieces of creative can reach the same overall score for very different reasons. Your Creative Fingerprint shows the shape of the assessment across all eleven domains, so the strengths and weak spots are easier to see.
See the pattern. Choose where to focus. Keep what is already working.
The creative under review
Brand alignment & guideline checks
Make it stronger.
Make it stronger.
Keep it yours.
Add your visual identity system, brand guidelines and audience brief. Optiks.ai checks the creative against those references and considers whether the imagery and message support the brand you want to build.
Brand alignment reviewIllustrative
Identity & design rules
AlignedThe wordmark has room to breathe. Typography and color follow the supplied visual identity.
Visual quality & character
AlignedSoft light, restrained composition and material detail support the brand’s quiet, considered character.
Voice & messaging
AlignedThe headline connects the brand’s calm outlook to everyday life. Short, direct supporting copy keeps the invitation clear.
Audience & relevance
Refine“More space” speaks to family priorities, but needs a concrete reason to believe. Support it with an approved interior or luggage-space detail before the campaign runs.
Rules are checked against what you supply. Brand character and audience fit are contextual assessments, not proof of audience response.
Build your brand profilePrioritized action plans
Clear priorities for a team ready to act.
Turn the review into a practical brief for your creative team or agency. Action Steps explains the verdict, identifies what needs fixing first and organizes the changes into a priority checklist.
Share the checklist with whoever makes the work. They can respond without an account.
- Prioritize the work. Separate must-do fixes from further refinements.
- Keep brand rules in view. Review flagged guideline issues alongside creative recommendations.
- Bring the revision back. Upload the next version and compare it domain by domain.
Concept versioningSee the change.
See the change.
Judge the difference.
Follow the creative from first concept to final execution. Compare what changed, revisit the recommendations and reanalyze under the same conditions. Each revision should solve a specific communication problem and improve overall effectiveness.
Follow the change
Original concept01 / 02
01 · Brand & recognitionBrand recognition relies on the logo printed on the pack.
01 · Scale & spacingLarge pack and cup; little room around them.
01 · Competing detailTrees, mountains and texture surround the product.
01 · Call to action“Explore the collection” leaves the next step open-ended.
Effectiveness ScoreIllustrative
70/ 100
A promising idea, too much competing.
Oversized type, a larger product group and extra copy compete for space. Brand recognition depends on the pack.
Final concept02 / 02
02 · Brand & recognitionA standalone logo gives the brand a clear, dedicated space.
02 · Scale & spacingA prominent pack, with clear space above and beside it.
02 · Product focusA quieter backdrop keeps the tactile coffee scene in focus.
02 · Call to action“Find your roast” leads to a clearly signposted roast-finder quiz.
Effectiveness ScoreIllustrative
77/ 100
Make the offer and next step clear.
Lead with weekly coffee, simplify the background and make the invitation match the roast-finder quiz.
Message & hierarchy
From a mood to a clear proposition.
The original leads with a feeling; the final gives the largest type to the weekly coffee offer. Eye-tracking research in print advertising found that text size influences attention to text. Here, we use that principle to give the proposition priority, with delivery explained beneath it. The aim is to make the offer easier to notice and understand at a glance.
Attention & text size · Pieters & Wedel, 2004 ↗Fictional campaign. Scores are illustrative placeholders, not measured results or expected gains. Analyze each version under the same conditions to assess changes; a higher assessment score does not establish sales uplift. Research informs these design choices; these specific executions have not been tested.
In-market results & learning
The campaign ends.The learning doesn’t.
Every campaign can make your next one smarter.
Optiks.ai learns from the real-world results of the creative you analyze. At the end of each campaign, record performance against your KPIs, including ROI, alongside the objectives, audience and conditions that shaped the results.
Over time, this builds a growing understanding of what works for your brand, helping Optiks.ai make more informed recommendations for future creative and helping you turn campaign results into stronger briefs.
See what you can recordEvery campaign informs the next.
YOUR BRANDLearn.
Apply. Repeat.
Apply. Repeat.
- 01Review
Assess the creative.
Set clear priorities. - 02Run
Save the final version
and campaign context. - 03Measure
Record real outcomes,
KPIs and conditions. - 04Apply
Bring the learning
into your next brief.
Real outcomes. A more informed next brief.
What belongs beside the creative? +
The outcome
Your primary KPI, baseline, recorded result and campaign dates.
The measurement
Method, sample size and whether a control group was used.
The context
Media spend, placement, offers and other changes that could affect the result.
Results are recorded by your team. Comparisons do not isolate the effect of a creative change or establish causation.
Placement & context analysis
The reality is creative is almost always presented in a well-lit boardroom, with a creative director explaining the concept, the positioning and the thinking behind it. But when a campaign goes live, that explanation doesn’t come with it. The creative has to speak for itself.
Optiks.ai recommendations account for where the work will appear and what it needs to achieve. It analyses your creative in the context of your objectives, your target audience and the environment in which they’ll encounter it while assessing how well it reflects your brand’s identity and delivers on its promise.
Judge your creative in the world it has to work in.
Your objective
Awareness, consideration or action. Give the work the right job to do.
Your environment
Placement, viewing distance and competing visual information impact creative effectiveness.
Your audience
The needs, motivations and familiarity of the people you want to reach.
NOT SURE WHERE TO START?
From creative to clear action insights
in 3 easy steps.
Upload your creative.
Start with an asset or campaign your team is currently working on or is about to go live in market. Upload a still, a video or the assets in a campaign for our AI system to review.
Measure creative effectiveness
with AI-powered analysis
with AI-powered analysis
Upload your creative assets and receive instant, data-driven insights to optimize performance and impact.
Drop your creative here, or browseOne asset or a whole campaign
Images, PDFs, videos
JPG, PNG, PDF, MP4, WebM
Instant analysis
Results in seconds, not days
Actionable insights
Clear recommendations to improve
Data-driven scores
Backed by proven frameworks
Define your objectives.
Set the objective, audience and placement. Add your brand guidelines when you want the review to consider your own standards.
Select creative details
Industry
Food & beverage CPG
✓ From your brand profilePrimary objective
Select primary objective…
Asset
Channel
In-store
Asset type
Select asset type…
Creative relationship to brand
Core brand creative
Decide what to refine.
Read the findings, share the priorities with your agency and compare a revised version under the same conditions.
AnalysisAction StepsVersions
Action Steps
Fix before running
A bold headline and frosted product lineup. Make the Freestyle connection easier to recognize at a glance.
Priority checklist3 must-dos · 5 items total
MUST DO 3 items
1
Make the next step clear.
Add a “Find it on this Freestyle machine” badge near the cups.
2
Strengthen the Freestyle line.
Increase its prominence and bring it closer to the product.
3
Make flavor labels readable.
Increase their size and improve contrast behind the text.
SHOULD DO 2 items
Condensed from the supplied product example.
Try it on your creative for free
Your judgment stays part of the process.
Science-informed analysis
Human science.Creative application.
Big Brain, our curated research library, brings attention, perception, psychology and decision-making into the creative review. Your context shapes how those principles are applied.
Explore our approach
ARTICLES & GUIDES
Eye Tracking in Advertising: Benefits, Limitations and Why Context Matters
Understand the benefits and limitations of advertising eye tracking, how distractions and environment affect results, and how to brief a useful study.
Read article ↗
ARTICLES & GUIDES
Foodservice Path to Purchase: What Your Promotion Should Say at Every Stage
Plan promotional messaging from exterior signs to drive-thru, menu boards, counter cards and table tents, with copy examples for every step.
Read article ↗Pre-launch creative reviewA small check.
A small check.
Before a big commitment.
You’ve put time, care and budget into the campaign. Before it reaches your audience, let Optiks.ai help you spot what could be clearer and what’s worth refining. A focused review while changes are still simple to make.
Find your planCREATEOptiks.ai REVIEWREFINELAUNCHLEARN
Plans & pricing
Start with your next
piece of creative.
Choose how much you analyze.
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Prices in USD. Monthly billing. Extra analyses available on paid plans.
Included on every plan +
You pay for how much you analyze, not for a cut-down version of the scoring.
✓ All eleven scoring domains✓ Benchmark percentile✓ Competitor comparison✓ Campaign analysis✓ Film as well as stills✓ Brand profile and palette check✓ Share links✓ Free domain deep dives
Frequently asked questions
Clear answers.
Before you start.
What counts as an analysis?+
One asset, scored across all eleven domains. A campaign of six assets uses six. Re-uploading a file you have already analyzed returns the stored result at no extra cost.
Does Optiks.ai predict campaign performance?+
Optiks.ai provides a structured, research-informed assessment and recommendations. A score is not a prediction of sales, ROI or campaign success. Use it alongside your judgment and audience research.
What happens to our creative?+
You retain ownership. Your creative is sent to OpenAI for analysis and is not used to train its models through the API. Customer uploads are not added to the Optiks.ai benchmark library. Read the privacy policy.
Do I need a card to try it?+
No. Every account starts with three analyses and no card. The trial allowance does not renew.
What happens when we run out?+
Your history and reports stay available. On a paid plan, buy a one-off pack of extra analyses for the period or move up a plan. On the trial, choose a paid plan to keep analyzing.
Can we cancel?+
Yes, through Manage billing in the app. You keep access until the end of the period you have paid for.
Start your creative review
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